Ananthu B is a seasoned Lead Designer with over 5 years of experience in crafting scalable, human-centered digital experiences. Based in the USA, Ananthu excels in product design, UI/UX design, and developing cohesive design systems. His work has significantly improved user engagement and business outcomes, as seen in his successful redesign of America's top car super app, Way.com. Ananthu's passion for design is complemented by his interests in art, fitness, and videography, which continually inspire his innovative approach to design.