Anita Yan is a product designer based in New York/Toronto and a BFA candidate in Interactive Media Arts at NYU, with a minor in Psychology. She starts with research to understand why people behave the way they do, then designs experiences that feel simple and familiar. Her work includes an end-to-end registration and check-in system for 1,000+ attendees at the World Affairs Conference, Instagram carousels that helped a trading app double its following, and Reels that reached 10K+ impressions. She cares most about craft and understanding complexity.