Ben Roach is a seasoned UX Leader and Principal Designer with 17 years of experience in transforming ambiguity into measurable business outcomes. Currently at Google, Ben is at the forefront of AI-powered cyber defense innovation. With a proven track record at Amazon, where he drove over $1 billion in annual revenue, Ben excels in building and leading high-performing teams, specializing in cybersecurity and e-commerce solutions. His expertise in creating scalable design frameworks makes him a pivotal figure in mission-critical environments.