Sam Joy is an award-winning Lead Product Designer with over 10 years of experience in transforming digital experiences across aviation, fintech, and e-commerce sectors. Based in India, Sam has spearheaded AI-powered solutions that have significantly reduced booking times and increased conversion rates, delivering substantial annual impacts. Notable achievements include leading the design of India's first AI-powered airline booking platform at Air India and receiving prestigious awards such as the Red Dot Design Award and the Adobe Experience Maker of the Year. Sam's expertise lies in creating intuitive, data-driven user experiences that connect technology with human emotion, ensuring impactful digital transformations.