Alexander Lazarev is a multidisciplinary empathic designer based in Tbilisi, Georgia, with 7 years of experience in shaping digital products that feel honest and human. His expertise spans website design, graphic design, product design, lettering, animation, and branding. Alexander has worked with renowned companies like Studio HANDS, BCS World of Investments, and Wink, where he led major redesign projects and developed innovative design concepts. His work is characterized by a deep understanding of empathy and a commitment to creating designs that resonate with people on a human level.