Sierra Ching is a seasoned Senior Product Designer and Design Lead based in San Francisco, bringing over 30 years of experience in transforming ideas into engaging user experiences. Specializing in UX, UI, and design systems, she has crafted extraordinary experiences at companies like beehiiv, Coho, ADPList, and On Deck. Sierra is passionate about inclusive design and empowering global communities, leveraging her skills in user research and data analysis to create meaningful impacts. Her collaborative and methodical approach ensures innovative solutions that meet user needs and drive business value.