I build design systems and AI-powered tools that connect product, brand, and business goals. At EssentiallySports, I design and build internal tools - including FrameUp, an AI-powered creative production platform, and a social intelligence hub aggregating trending content across Reddit, X, Instagram, and YouTube. My work sits at the intersection of design and engineering: I design the interface, then build it. Before this, I worked as a visual and product designer across esports and sports media (Sportskeeda, Global Esports), and as a design consultant for brands like Intel, AMD, Riot Games, and Garena. Most interested in where AI tooling meets design systems.